An Empire With No Consequences Manchester 2006: two textile-trade veterans, Mahmud Kamani and Carol Kane, launch Boohoo, a website selling £20 (~$27) dresses. Nothing quite remarkable on the surface. Until Kamani's own sons replicated the model next door in 2012 and called it PrettyLittleThing. Same concept but using a sharper blade: spot the trend on Instagram, ship it to doorsteps within days, and price it low enough that nobody thinks twice about a bad buy. Within five yea

The beginnings: 1947 H&M is actually an old brand as it was born in 1947 in Vasteras, Sweden and created by Erling Persson. Erling was inspired by a post World War Two trip to the US where he witnessed the rise of trendy and affordable fashion. Galvanized by his discovery, he headed back to Sweden with the goal to start a womenswear brand that would follow fashion trends and be affordable for the masses. His store, named Hennes (Hers) , offered a high style turnover to matc

How can one man and his company reshape the way we consume clothing? Why are we still following his footprints half a century later?...