ABOUT

Wear It Sustainable was born after the realization that the wide-spread of fast fashion is endangering our world. The blog is a journey dedicated to changing our perspective on the way we consume clothing.

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Tamara Levy is the founder of Wear It Sustainable. 

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I am a world-traveller and I have lived in many different countries. These adventures have opened my mind to different life-perspectives and ways to decrypt our world. 

Over three years ago now, a global pandemic hit our world, perturbing our well established way of life. This crisis came as a shock and clearly as a disruption to my routine. 

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However, as I learned how to live in a disrupted world and adapt to a new reality, unexpected opportunities came my way and surprising interests started to emerge in me. 

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Can sustainability really become a reality? 

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In this blog, I would like to dig into the subject of sustainability in fashion, what the situation is, why it is this way, who the main actors are and how we could improve our behaviors as shoppers. 

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To describe sustainability, I am going to use a conflicting paradigm to the one we currently live in, namely strapping down the use of every piece of clothing, accessory, food, and communication to its most basic level. 

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Clothing is meant to cover the body, does it matter if it has been made by slave labor on the other side of the globe? Or can we take actions to know where the fabric comes from, the seamstress, the designer? 

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The need for quick use seems to have totally stripped away the higher meaning of what we consume. 

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One way of fixing the issue at our individual level, would be to find a way to inject essence in those products. To bridge the gap of disconnection, without having to radically change our lifestyle and take the process at our own pace. 

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The process can be hard, and we happen to sometimes fall short of the standards we set up for ourselves.

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The key to gain consistency is to remember why bridging the gap of meaning is a priority on the list.

 

What kind of energy do we want to cover our body with? 

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Ultimately a good one, where fabric and makers were respected along the process and where profits came as a byproduct. Not the other way around.