The beginnings: 1947 H&M is actually an old brand as it was born in 1947 in Vasteras, Sweden and created by Erling Persson. Erling was inspired by a post World War Two trip to the US where he witnessed the rise of trendy and affordable fashion. Galvanized by his discovery, he headed back to Sweden with the goal to start a womenswear brand that would follow fashion trends and be affordable for the masses. His store, named Hennes (Hers) , offered a high style turnover to matc
