The resale market is becoming a growing force in the fashion industry. It is increasingly influencing how fashion is designed, consumed, and marketed. Pre-loved garments are moving to the front scene of fashion, reshaping the way we view clothing and our relationship with getting dressed. What does newness even mean anymore? If something is new to me, is that good enough? Do we need to discover clothes in perfectly organized stores, or is it even more thrilling to find them

The beginnings: 1947 H&M is actually an old brand as it was born in 1947 in Vasteras, Sweden and created by Erling Persson. Erling was inspired by a post World War Two trip to the US where he witnessed the rise of trendy and affordable fashion. Galvanized by his discovery, he headed back to Sweden with the goal to start a womenswear brand that would follow fashion trends and be affordable for the masses. His store, named Hennes (Hers) , offered a high style turnover to matc

Luxury brands hold a unique standard, bridging craftsmanship and reputation. The price tags attached to their products aren't just about...

T he throw-away culture could be defined as buying products intended to be used for a short time before being thrown away, however with...

The Beginnings: Temu, a rapidly growing Chinese brand, is a product of PDD Holdings and its Chinese counterpart, Pinduoduo. Pinduoduo,...

Thrifting, buying second-hand or vintage pieces as new pieces of clothing. Can the old turn into new? Is it even sustainable? Thrifting...